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Episode Highlights and Topics:
- COVID Pandemic: Positive and negative business impacts on work/life balance
- Tilious: Story behind the name – paying great attention to details in the SEO world
- SEO vs. Ads: SEO gives a better return on investment (ROI) and accumulates over time
- SEO Misconceptions: The majority of WordPress sites are self-built, and handle SEO, as well
- SEO Foundation: Nobody knows what’s going on or how things work – even at Google
- Content, Content Marketing, and SEO: Mistakes made when setting up a website
- Competitive Data: Follow data, conduct research to fill in gaps closest to revenue
- Search Intent: Google doesn’t rank keywords, but ranks website pages for keywords