One of the best ways of growing your blog readership and increasing traffic to your website is with a consistent and well-managed content publishing schedule. Once your regular content is being published, making it work harder for you through social media outreach is the next step to really helping your content reach far and wide. With the right tools, you can easily turn your website into a much more efficient, successful and profitable content publishing machine.
CoSchedule have created an all-in-one blog and content marketing calendar which works from directly inside your WordPress website. It’s the perfect tool for business owners, entrepreneurs, bloggers and marketing teams to plan, schedule and implement a content marketing plan.
With their WordPress plugin, the calendar works from inside your dashboard and you can start scheduling social media promotion right from inside WordPress. CoSchedule is the editorial blogging calendar that most businesses have been desperate for.
CoSchedule integrates seamlessly with WordPress, Evernote, Google Docs, Google Analytics and major social media tools like Twitter, Facebook, and LinkedIn.
How Marketing Calendar by CoSchedule Can Help You
CoSchedule’s Marketing Calendar helps you see, schedule, and share all of your marketing.
- Visualize everything in a Marketing Calendar you can share. Take control of your process, see all of your projects together, and show your progress.
- See everything together (finally). Get instant clarity into all of your projects and confirm you’re working on the right priorities.
- Share your progress with higher-ups. See everything you’re working on and show your boss what you’ve accomplished in one read-only view.
- Show what your marketing is doing. Prove the marketing you do every day makes a difference to your company.
- Stay flexible when plans change. Make rescheduling a breeze by dragging and dropping projects right in the calendar.
CoSchedule’s Key Features
- Drag-and-drop marketing calendar
- Easy social media scheduling
- Easy workflow management for your marketing team
- Easily re-schedule old blog content
- Works great with WordPress
- Manage Google Docs content
- + lot’s of other integrations that will simplify your content publishing and promoting
We proudly use the Marketing Calendar CoSchedule here at WPMaintain (and also on Suraj’s personal blog), and it’s made a huge difference to our business. It has allowed us to stay active on the various social networks where our audience is hungry for continuous content, which we simply couldn’t deliver manually.
Here’s an in-depth look at some of CoSchedule’s most important features, and how they can help you create the blogging calendar you always wanted.
Team Content Management
This is an excellent tool for anyone with a website or blog that has an editorial team or multiple authors who need to publish content regularly. When working with a team, good communication is imperative to a smooth and efficient workflow. CoSchedule makes it easy to create and assign tasks to different team members, as well as keep everyone on the same page by sending group or personal notifications and messages. For tasks that are used often, you can simply customise the task menu, making selecting and assigning routine tasks quick and easy. There is also a deadline feature that can be added to any assignment so your writers know exactly when the next article needs to be ready for publishing.
WordPress Content Marketing Calendar
Marketing is made easy with the ability to track social media posts, blog articles, events, notes, and other content all in one place. Coloured labels and drag-and-drop rescheduling allows users to make their calendar look and flow exactly the way they want it.
You can greatly improve the marketing potential of your business by using the traffic tracking feature. This feature shows which content or social media posts are bringing in the most traffic to your website, so you can focus on promoting more of what your audience loves. This feature also gives you valuable insight into the browsing habits of your visitors.
Automatic Social Media Posting From Your Blog with ReQueue
To get the most out of your social media marketing efforts, regular updates and posts are important to keep your audience informed and interested in what you have to say. The social media scheduling features built into CoSchedule makes it possible to plan your social media posts ahead of time by scheduling timed releases of popular posts. You can do this two ways: from an individual blog post or on the clever ReQueue system which allows you to schedule content from other sources too (i.e. not just your own blog content). You can even preview how a social media post will look with images and text before they are actually published, so you know that it will look the way you want on the chosen platform.
This tool also shows social media share analytics, making it easy to see how many times a post has been shared on Twitter, Facebook, LinkedIn, and other social media networks. You can also view all content based on their social media popularity rank, making it easy to see what kind of content is receiving the most shares. This is the perfect tool for tracking social media campaigns or stand-alone messages that’ll help meet your short or long-term marketing goals.
Blog Headline Analyser
A good headline is a critical attention grabber and often dictates whether or not someone will read or share your article. Optimising your headline will help to increase click-through rates, as well as traffic and social media shares. With the CoSchedule headline analyser, you can type in multiple headlines which will then be scored based on word balance, character count, and other factors like emotional words and more. This feature stores all your draft headlines, so you can directly compare their scores without worrying about forgetting a previous headline idea.
Conclusion
As you can see, the Marketing Calendar by CoSchedule has a lot to offer anyone looking to maximise the productivity and potential of their content marketing. By taking advantage of all these features, you can drastically save time and improve the results of your content marketing strategy. Whether you’re running your website on your own or have a big marketing team, your business will definitely benefit from using CoSchedule.
